財(cái)經(jīng)應(yīng)用文寫作（慕課版）

第 一單元 應(yīng)用文概述 1
專題一　初識(shí)應(yīng)用文...........................................................1
知識(shí)點(diǎn)1　應(yīng)用文的特點(diǎn)..............................................................1
知識(shí)點(diǎn)2　應(yīng)用文的作用..............................................................2
知識(shí)點(diǎn)3　應(yīng)用文的類型..............................................................2
專題二　應(yīng)用文的要素........................................................3
知識(shí)點(diǎn)1　應(yīng)用文的內(nèi)容要素.......................................................3
知識(shí)點(diǎn)2　應(yīng)用文的形式要素.......................................................3
專題三　學(xué)習(xí)應(yīng)用文寫作的意義和方法....................................6
知識(shí)點(diǎn)1　學(xué)習(xí)意義.....................................................................6
知識(shí)點(diǎn)2　學(xué)習(xí)方法.....................................................................6
第二單元　公務(wù)類文書寫作　9
專題一　公務(wù)類文書概述....................................................　9
知識(shí)點(diǎn)1　公務(wù)類文書的概念和類型............................................9
知識(shí)點(diǎn)2　公務(wù)類文書的特點(diǎn)和作用.........................................　10
專題二　報(bào)告.................................................................　11
知識(shí)點(diǎn)1　報(bào)告的特點(diǎn)..............................................................　11
知識(shí)點(diǎn)2　報(bào)告的格式..............................................................　11
寫作要點(diǎn)1　報(bào)告的寫作要求.....................................................12
寫作要點(diǎn)2　報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...................................13
范文解析...................................................................................13
寫作實(shí)訓(xùn)..................................................................................　15
專題三　請(qǐng)示.................................................................　16
知識(shí)點(diǎn)1　請(qǐng)示的特點(diǎn)和適用范圍.............................................　16
知識(shí)點(diǎn)2　請(qǐng)示的格式..............................................................　17
寫作要點(diǎn)1　請(qǐng)示的寫作要求....................................................　17
寫作要點(diǎn)2　請(qǐng)示的內(nèi)容結(jié)構(gòu)和寫作方法..................................　18
范文解析..................................................................................　18
寫作實(shí)訓(xùn)...................................................................................20
專題四　決議.................................................................20
知識(shí)點(diǎn)1　決議的特點(diǎn)和適用范圍..............................................20
知識(shí)點(diǎn)2　決議的格式...............................................................21
寫作要點(diǎn)1　決議的寫作要求.....................................................22
寫作要點(diǎn)2　決議的內(nèi)容結(jié)構(gòu)和寫作方法...................................22
范文解析...................................................................................23
寫作實(shí)訓(xùn)...................................................................................24
專題五　決定.................................................................24
知識(shí)點(diǎn)1　決定的特點(diǎn)和適用范圍..............................................24
知識(shí)點(diǎn)2　決定的格式...............................................................25
寫作要點(diǎn)1　決定的寫作要求.....................................................26
寫作要點(diǎn)2　決定的內(nèi)容結(jié)構(gòu)和寫作方法...................................26
范文解析...................................................................................27
寫作實(shí)訓(xùn)..................................................................................　28
第三單元　告啟類文書寫作　29
專題一　告啟類文書概述...................................................29
知識(shí)點(diǎn)1　告啟類文書的概念和類型..........................................29
知識(shí)點(diǎn)2　告啟類文書的特點(diǎn)和作用..........................................30
專題二　公告.................................................................30
知識(shí)點(diǎn)1　公告的適用范圍........................................................30
知識(shí)點(diǎn)2　公告的格式...............................................................31
寫作要點(diǎn)1　公告的寫作要求.....................................................31
寫作要點(diǎn)2　公告的內(nèi)容結(jié)構(gòu)和寫作方法...................................32
范文解析...................................................................................32
寫作實(shí)訓(xùn)..................................................................................　34
專題三　通告.................................................................34
知識(shí)點(diǎn)1　通告的適用范圍.......................................................　34
知識(shí)點(diǎn)2　通告的格式...............................................................35
寫作要點(diǎn)1　通告的寫作要求....................................................　36
寫作要點(diǎn)2　通告的內(nèi)容結(jié)構(gòu)和寫作方法..................................　36
范文解析...................................................................................37
寫作實(shí)訓(xùn)..................................................................................　38
專題四　通知.................................................................38
知識(shí)點(diǎn)1　通知的適用范圍.......................................................　38
知識(shí)點(diǎn)2　通知的格式..............................................................　38
寫作要點(diǎn)1　通知的寫作要求....................................................　39
寫作要點(diǎn)2　通知的內(nèi)容結(jié)構(gòu)和寫作方法..................................　40
范文解析..................................................................................　40
寫作實(shí)訓(xùn)...................................................................................42
專題五　通報(bào).................................................................43
知識(shí)點(diǎn)1　通報(bào)的適用范圍.......................................................　43
知識(shí)點(diǎn)2　通報(bào)的格式..............................................................　43
寫作要點(diǎn)1　通報(bào)的寫作要求....................................................　44
寫作要點(diǎn)2　通報(bào)的內(nèi)容結(jié)構(gòu)和寫作方法..................................　44
范文解析..................................................................................　45
寫作實(shí)訓(xùn)..................................................................................　46
專題六　公示.................................................................47
知識(shí)點(diǎn)1　公示的特點(diǎn)..............................................................　47
知識(shí)點(diǎn)2　公示的格式..............................................................　47
寫作要點(diǎn)1　公示的寫作要求....................................................　47
寫作要點(diǎn)2　公示的內(nèi)容結(jié)構(gòu)和寫作方法..................................　48
范文解析..................................................................................　49
寫作實(shí)訓(xùn)..................................................................................　50
第四單元　財(cái)經(jīng)類文書寫作　51
專題一　財(cái)經(jīng)類文書概述...................................................　51
知識(shí)點(diǎn)1　財(cái)經(jīng)類文書的概念和類型.........................................　51
知識(shí)點(diǎn)2　財(cái)經(jīng)類文書的特點(diǎn)和作用..........................................52
專題二　商業(yè)計(jì)劃書.........................................................52
知識(shí)點(diǎn)　商業(yè)計(jì)劃書的**要素................................................52
寫作要點(diǎn)1　商業(yè)計(jì)劃書的寫作要求..........................................53
寫作要點(diǎn)2　商業(yè)計(jì)劃書的內(nèi)容結(jié)構(gòu)和寫作方法........................　54
寫作要點(diǎn)3　商業(yè)計(jì)劃書的寫作技巧.........................................　55
范文解析..................................................................................　55
寫作實(shí)訓(xùn)..................................................................................　58
專題三　創(chuàng)業(yè)計(jì)劃書.........................................................59
知識(shí)點(diǎn)　創(chuàng)業(yè)計(jì)劃書的**要素...............................................　59
寫作要點(diǎn)1　創(chuàng)業(yè)計(jì)劃書的寫作要求.........................................　60
寫作要點(diǎn)2　創(chuàng)業(yè)計(jì)劃書的內(nèi)容結(jié)構(gòu)和寫作方法........................　60
寫作要點(diǎn)3　創(chuàng)業(yè)計(jì)劃書的寫作技巧.........................................　61
范文解析..................................................................................　61
寫作實(shí)訓(xùn)..................................................................................　66
專題四　營銷策劃書.........................................................66
知識(shí)點(diǎn)　營銷策劃書的特點(diǎn)......................................................　66
寫作要點(diǎn)1　營銷策劃書的寫作要求.........................................　67
寫作要點(diǎn)2　營銷策劃書的內(nèi)容結(jié)構(gòu)和寫作方法........................　67
范文解析..................................................................................　68
寫作實(shí)訓(xùn)..................................................................................　71
專題五　商務(wù)函電............................................................72
知識(shí)點(diǎn)1　商務(wù)函電的特點(diǎn)........................................................72
知識(shí)點(diǎn)2　商務(wù)函電的格式........................................................72
寫作要點(diǎn)1　商務(wù)函電的寫作要求..............................................73
寫作要點(diǎn)2　商務(wù)函電的內(nèi)容結(jié)構(gòu)和寫作方法.............................73
范文解析..................................................................................　74
寫作實(shí)訓(xùn)..................................................................................　75
專題六　招標(biāo)書...............................................................75
知識(shí)點(diǎn)1　招標(biāo)書的特點(diǎn)...........................................................　75
知識(shí)點(diǎn)2　招標(biāo)書的格式...........................................................　76
寫作要點(diǎn)1　招標(biāo)書的寫作要求................................................　77
寫作要點(diǎn)2　招標(biāo)書的內(nèi)容結(jié)構(gòu)和寫作方法...............................　77
范文解析..................................................................................　78
寫作實(shí)訓(xùn)..................................................................................　81
專題七　投標(biāo)書...............................................................　81
知識(shí)點(diǎn)1　投標(biāo)書的特點(diǎn)...........................................................　81
知識(shí)點(diǎn)2　投標(biāo)書的格式...........................................................　82
寫作要點(diǎn)1　投標(biāo)書的寫作要求................................................　84
寫作要點(diǎn)2　投標(biāo)書的內(nèi)容結(jié)構(gòu)和寫作方法...............................　84
范文解析..................................................................................　87
寫作實(shí)訓(xùn)..................................................................................　91
專題八　協(xié)議書...............................................................92
知識(shí)點(diǎn)1　協(xié)議書的適用范圍.....................................................92
知識(shí)點(diǎn)2　協(xié)議書的格式............................................................92
寫作要點(diǎn)1　協(xié)議書的寫作要求.................................................92
寫作要點(diǎn)2　協(xié)議書的內(nèi)容結(jié)構(gòu)和寫作方法...............................　93
范文解析..................................................................................　94
寫作實(shí)訓(xùn)..................................................................................　95
專題九　合同.................................................................95
知識(shí)點(diǎn)1　合同的特點(diǎn)..............................................................　96
知識(shí)點(diǎn)2　合同的格式..............................................................　96
寫作要點(diǎn)1　合同的寫作要求....................................................　97
寫作要點(diǎn)2　合同的內(nèi)容結(jié)構(gòu)和寫作方法..................................　98
范文解析..................................................................................　99
寫作實(shí)訓(xùn)................................................................................　100
第五單元　調(diào)研決策類文書寫作　101
專題一　調(diào)研決策類文書概述............................................　101
知識(shí)點(diǎn)1　調(diào)研決策類文書的概念和類型................................　101
知識(shí)點(diǎn)2　調(diào)研決策類文書的特點(diǎn)和作用................................　102
專題二　可行性研究報(bào)告.................................................　102
知識(shí)點(diǎn)　可行性研究報(bào)告的適用范圍......................................　102
寫作要點(diǎn)1　可行性研究報(bào)告的寫作要求................................　103
寫作要點(diǎn)2　可行性研究報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...............　103
范文解析................................................................................　104
寫作實(shí)訓(xùn)................................................................................　108
專題三　市場(chǎng)調(diào)查報(bào)告....................................................　108
知識(shí)點(diǎn)　市場(chǎng)調(diào)查報(bào)告的概念.................................................　108
寫作要點(diǎn)1　市場(chǎng)調(diào)查報(bào)告的寫作要求....................................　108
寫作要點(diǎn)2　市場(chǎng)調(diào)查報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...................　109
范文解析................................................................................　109
寫作實(shí)訓(xùn)................................................................................　115
專題四　市場(chǎng)預(yù)測(cè)報(bào)告....................................................　115
知識(shí)點(diǎn)　市場(chǎng)預(yù)測(cè)報(bào)告的特點(diǎn).................................................　116
寫作要點(diǎn)1　市場(chǎng)預(yù)測(cè)報(bào)告的寫作要求....................................　116
寫作要點(diǎn)2　市場(chǎng)預(yù)測(cè)報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...................　116
范文解析................................................................................　117
寫作實(shí)訓(xùn)................................................................................　120
專題五　財(cái)務(wù)預(yù)算報(bào)告....................................................　121
知識(shí)點(diǎn)　財(cái)務(wù)預(yù)算報(bào)告的特點(diǎn).................................................　121
寫作要點(diǎn)1　財(cái)務(wù)預(yù)算報(bào)告的寫作要求....................................　121
寫作要點(diǎn)2　財(cái)務(wù)預(yù)算報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...................　122
范文解析................................................................................　122
寫作實(shí)訓(xùn)................................................................................　126
專題六　財(cái)務(wù)決算報(bào)告....................................................　127
知識(shí)點(diǎn)　財(cái)務(wù)決算報(bào)告的特點(diǎn).................................................　127
寫作要點(diǎn)1　財(cái)務(wù)決算報(bào)告的寫作要求....................................　128
寫作要點(diǎn)2　財(cái)務(wù)決算報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法...................　128
范文解析................................................................................　129
寫作實(shí)訓(xùn)................................................................................　133
第六單元　會(huì)議類文書寫作　137
專題一　會(huì)議類文書概述.................................................　137
知識(shí)點(diǎn)1　會(huì)議類文書的概念和類型.......................................　137
知識(shí)點(diǎn)2　會(huì)議類文書的特點(diǎn)和作用.......................................　138
專題二　會(huì)議紀(jì)要..........................................................　138
知識(shí)點(diǎn)　會(huì)議紀(jì)要的格式........................................................　139
寫作要點(diǎn)1　會(huì)議紀(jì)要的寫作要求...........................................　139
寫作要點(diǎn)2　會(huì)議紀(jì)要的內(nèi)容結(jié)構(gòu)和寫作方法..........................　140
范文解析................................................................................　141
寫作實(shí)訓(xùn)................................................................................　143
專題三　會(huì)議記錄..........................................................　144
知識(shí)點(diǎn)　會(huì)議記錄的格式........................................................　144
寫作要點(diǎn)1　會(huì)議記錄的寫作要求...........................................　144
寫作要點(diǎn)2　會(huì)議記錄的內(nèi)容結(jié)構(gòu)和寫作方法..........................　145
寫作要點(diǎn)3　會(huì)議記錄的寫作技巧...........................................　146
范文解析................................................................................　146
寫作實(shí)訓(xùn)................................................................................　147
專題四　開幕詞.............................................................　148
知識(shí)點(diǎn)　開幕詞的特點(diǎn)...........................................................　148
寫作要點(diǎn)1　開幕詞的寫作要求..............................................　148
寫作要點(diǎn)2　開幕詞的內(nèi)容結(jié)構(gòu)和寫作方法.............................　149
范文解析................................................................................　149
寫作實(shí)訓(xùn)................................................................................　151
專題五　閉幕詞.............................................................　152
知識(shí)點(diǎn)　閉幕詞的特點(diǎn)...........................................................　152
寫作要點(diǎn)1　閉幕詞的寫作要求..............................................　152
寫作要點(diǎn)2　閉幕詞的內(nèi)容結(jié)構(gòu)和寫作方法.............................　153
范文解析................................................................................　153
寫作實(shí)訓(xùn)................................................................................　157
專題六　演講稿與講話稿.................................................　157
知識(shí)點(diǎn)　演講稿與講話稿的特點(diǎn).............................................　157
寫作要點(diǎn)1　演講稿與講話稿的寫作要求................................　158
寫作要點(diǎn)2　演講稿與講話稿的內(nèi)容結(jié)構(gòu)和寫作方法...............　158
范文解析................................................................................　159
寫作實(shí)訓(xùn)................................................................................　163
第七單元　事務(wù)類文書寫作　165
專題一　事務(wù)類文書概述.................................................　165
知識(shí)點(diǎn)1　事務(wù)類文書的概念和類型.......................................　165
知識(shí)點(diǎn)2　事務(wù)類文書的特點(diǎn)和作用.......................................　166
專題二　工作計(jì)劃..........................................................　166
知識(shí)點(diǎn)　工作計(jì)劃的特點(diǎn)........................................................　166
寫作要點(diǎn)1　工作計(jì)劃的寫作要求...........................................　167
寫作要點(diǎn)2　工作計(jì)劃的內(nèi)容結(jié)構(gòu)和寫作方法..........................　167
范文解析................................................................................　168
寫作實(shí)訓(xùn)................................................................................　171
專題三　述職報(bào)告..........................................................　172
知識(shí)點(diǎn)　述職報(bào)告的特點(diǎn)........................................................　172
寫作要點(diǎn)1　述職報(bào)告的寫作要求...........................................　172
寫作要點(diǎn)2　述職報(bào)告的內(nèi)容結(jié)構(gòu)和寫作方法..........................　173
寫作要點(diǎn)3　述職報(bào)告的寫作技巧...........................................　173
范文解析................................................................................　174
寫作實(shí)訓(xùn)................................................................................　177
專題四　工作總結(jié)..........................................................　177
知識(shí)點(diǎn)　工作總結(jié)的特點(diǎn)........................................................　177
寫作要點(diǎn)1　工作總結(jié)的寫作要求...........................................　178
寫作要點(diǎn)2　工作總結(jié)的內(nèi)容結(jié)構(gòu)和寫作方法..........................　178
范文解析................................................................................　179
寫作實(shí)訓(xùn)................................................................................　181
專題五　禮儀文書..........................................................　181
知識(shí)點(diǎn)　禮儀文書的特點(diǎn)........................................................　181
寫作要點(diǎn)1　禮儀文書的寫作要求...........................................　182
寫作要點(diǎn)2　禮儀文書的內(nèi)容結(jié)構(gòu)和寫作方法..........................　182
范文解析................................................................................　184
寫作實(shí)訓(xùn)................................................................................　186
專題六　求職信.............................................................　187
知識(shí)點(diǎn)　求職信與個(gè)人簡(jiǎn)歷的區(qū)別..........................................　187
寫作要點(diǎn)1　求職信的寫作要求..............................................　188
寫作要點(diǎn)2　求職信的內(nèi)容結(jié)構(gòu)和寫作方法.............................　188
范文解析................................................................................　189
寫作實(shí)訓(xùn)................................................................................　190
第八單元　傳播類文書寫作　191
專題一　傳播類文書概述.................................................　191
知識(shí)點(diǎn)1　傳播類文書的概念和類型.......................................　191
知識(shí)點(diǎn)2　傳播類文書的特點(diǎn)和作用.......................................　192
專題二　新聞稿.............................................................　193
知識(shí)點(diǎn)1　新聞稿的特點(diǎn).........................................................　193
知識(shí)點(diǎn)2　新聞稿的六大要素..................................................　193
寫作要點(diǎn)1　新聞稿的寫作要求..............................................　193
寫作要點(diǎn)2　新聞稿的內(nèi)容結(jié)構(gòu)和寫作方法.............................　194
寫作要點(diǎn)3　新聞稿的寫作技巧..............................................　194
范文解析................................................................................　195
寫作實(shí)訓(xùn)................................................................................　196
專題三　通訊...............................................................　197
知識(shí)點(diǎn)　通訊的特點(diǎn)..............................................................　197
寫作要點(diǎn)1　通訊的寫作要求..................................................　198
寫作要點(diǎn)2　通訊的內(nèi)容結(jié)構(gòu)和寫作方法................................　198
范文解析................................................................................　199
寫作實(shí)訓(xùn)................................................................................　203
專題四　消息...............................................................　203
知識(shí)點(diǎn)　消息的特點(diǎn)...............................................................　203
寫作要點(diǎn)1　消息的寫作要求..................................................　204
寫作要點(diǎn)2　消息的內(nèi)容結(jié)構(gòu)和寫作方法................................　204
范文解析................................................................................　205
寫作實(shí)訓(xùn)................................................................................　207
專題五　簡(jiǎn)報(bào)...............................................................　208
知識(shí)點(diǎn)1　簡(jiǎn)報(bào)的特點(diǎn)............................................................　208
知識(shí)點(diǎn)2　簡(jiǎn)報(bào)的格式............................................................　208
寫作要點(diǎn)1　簡(jiǎn)報(bào)的寫作要求..................................................　209
寫作要點(diǎn)2　簡(jiǎn)報(bào)的內(nèi)容結(jié)構(gòu)和寫作方法................................　210
范文解析................................................................................　211
寫作實(shí)訓(xùn)................................................................................　214
專題六　廣告文案..........................................................　215
知識(shí)點(diǎn)1　傳統(tǒng)廣告文案的特點(diǎn)..............................................　215
寫作要點(diǎn)1　傳統(tǒng)廣告文案的內(nèi)容結(jié)構(gòu)....................................　216
知識(shí)點(diǎn)2　新媒體廣告文案的特點(diǎn)...........................................　218
寫作要點(diǎn)2　新媒體廣告文案的寫作技巧................................　219
范文解析................................................................................　220
寫作實(shí)訓(xùn)................................................................................　222