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新發(fā)展商務(wù)英語(yǔ)口語(yǔ)教程4

新發(fā)展商務(wù)英語(yǔ)口語(yǔ)教程4

定 價(jià):¥79.00

作 者: 鄒幸居
出版社: 北京理工大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

ISBN: 9787576304107 出版時(shí)間: 2021-09-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 203 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書(shū)聚焦于企業(yè)的管理與發(fā)展,由課程導(dǎo)論、Company Structure、Corporate Culture、Teamwork、Corporate Management、Product Development、Marketing、Advertising、Agency、Investment and Development、E-commerce等11個(gè)單元組成。教材遵循由淺入深、梯次遞進(jìn)的方式編寫(xiě),讓學(xué)生逐步打好語(yǔ)言基礎(chǔ),能夠模擬或套用常用口頭交際句型,就日常生活和有關(guān)業(yè)務(wù)提出問(wèn)題和簡(jiǎn)短回答,交流有困難時(shí)能采取簡(jiǎn)單的應(yīng)變措施,從而達(dá)到A級(jí)考試口語(yǔ)水平的要求,練習(xí)形式多樣,包括了簡(jiǎn)答題、選擇題、填空題、連線題、排序題、思維導(dǎo)圖、會(huì)議記錄、筆記、新聞稿、合同,任務(wù)類型多元化,包括了對(duì)話(dialogue)、討論(discussion)、展示(presentation)、報(bào)告(report)、談話(talk)、微型講座(mini-lecture)、訪談(interview)、辯論(debate)、會(huì)議(meeting)、談判(negotiation)、電視購(gòu)物(teleshopping)、直播帶貨(live stream sales)、 交易會(huì)(online trade fair), 地培養(yǎng)學(xué)生的商務(wù)英語(yǔ)口語(yǔ)表達(dá)能力。

作者簡(jiǎn)介

  鄒幸居,漢族,廣東廣州人,廣州大學(xué)課程與教學(xué)論(英語(yǔ)教育方向)碩士研究生畢業(yè),副教授、中級(jí)翻譯,從事商務(wù)英語(yǔ)教學(xué)工作10年,承擔(dān)《商務(wù)英語(yǔ)函電》、《商務(wù)英語(yǔ)單證》、《商務(wù)英語(yǔ)談判》、《 貿(mào)易實(shí)務(wù)》、《 貿(mào)易實(shí)務(wù)與單證》、《商務(wù)英文合同與法律》等課程的授課。

圖書(shū)目錄

Unit 1 Company Structure
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 2 Corporate Culture
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 3 Teamwork
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 4 Corporate Management
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 5 Product Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak
Part 5 Let's watch and play
Part 6 Let's share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 6 Marketing
Part 1 Introduction
Part 2 Warm-up
Part 3 Let's talk
Part 4 Let's speak

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