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會(huì)展實(shí)務(wù)英語(yǔ)

會(huì)展實(shí)務(wù)英語(yǔ)

定 價(jià):¥65.00

作 者: 蔡龍文,黃冬梅
出版社: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787566323453 出版時(shí)間: 2022-01-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 249 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本教材內(nèi)容緊扣會(huì)展企業(yè)人才能力需求,以會(huì)展商務(wù)活動(dòng)體系中的典型工作任務(wù)與工作過(guò)程為依據(jù),以“主辦方”“參展商”以及“采購(gòu)商”三個(gè)不同角色的真實(shí)工作任務(wù)為出發(fā)點(diǎn),按照展前、展中和展后的工作流程序化教學(xué)內(nèi)容。每一個(gè)模塊對(duì)應(yīng)不同的工作流程與任務(wù),每一個(gè)學(xué)習(xí)任務(wù)針對(duì)不同的職業(yè)技能,并結(jié)合英語(yǔ)知識(shí)學(xué)習(xí)和應(yīng)用能力培養(yǎng)設(shè)計(jì)教學(xué)環(huán)節(jié),教材內(nèi)容具有較強(qiáng)的實(shí)用性與針對(duì)性。全教材包括三個(gè)模塊,共九個(gè)部分。 個(gè)模塊為展前服務(wù),包括推廣展會(huì)、安排參展和進(jìn)駐展館;第二個(gè)模塊為展中服務(wù),包括接待客戶(hù)、推介產(chǎn)品、洽談業(yè)務(wù)和簽訂合同;第三個(gè)模塊為展后服務(wù),包括跟進(jìn)業(yè)務(wù)和分析會(huì)展成效。

作者簡(jiǎn)介

暫缺《會(huì)展實(shí)務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition推廣展會(huì)
Task 1 Introducing an Exhibition
Task 2 Invitingto anExhibition
Task 3 EnquiringAbout an Exhibition
Task 4 Choosing anExhibition
Unit 2 Making Exhibiting Arrangements安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 MakingTravelArrangements
Unit3 Moving in an Exhibition進(jìn)駐展館
Task 1 MovingtoCloudExhibition
Task 2 Building the Booth
Task 3 Decorating the BOOth
Task 4 TrainingBooth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客戶(hù)
Task 1 ReceivingCustomers at aBooth
Task 2 SocializingwithClients
Task 3 Going SightseeingwithClients
Unit 5 Presenting Products推介產(chǎn)品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 TalkingwithVisitorsAboutNewProducts
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business洽談業(yè)務(wù)
Task 1 Negotiating About Price and Commission
Task 2 NegotiatingAboutPayment
Task 3 NegotiatingAbout Shipment
Task 4 NegotiatingAbout Packing and Insurance
Unit 7 Signing a Contract簽訂合同
Task 1 Drawingup aContract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After anExhibition
Unit 8 Following up Business跟進(jìn)業(yè)務(wù)
Task 1 Leaming Exhibition Follow—up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Unit 9 Analyzing Exhibition Results分析會(huì)展成效
Task 1 Measuring the Success ofan Exhibition
Task 2 ReportingExhibitionResults
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推廣展會(huì)
Unit 2 Making Exhibiting Arrangements安排參展
Unit 3 Moving in an Exhibition進(jìn)駐展館
Unit 4 Receiving Clients接待客戶(hù)
Unit 5 Presenting Products推介產(chǎn)品

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