旅游目的地管理（雙語版）

定　價：￥59.80

作　者：	趙書虹
出版社：	華中科技大學出版社
叢編項：
標　簽：	暫缺

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當當網 (￥41.86)

ISBN：	9787568096096	出版時間：	2023-09-01	包裝：	平裝
開本：	16開	頁數：	250	字數：

內容簡介

　　內容提要本書從概念體系、基礎理論，到旅游目的地管理的利益相關群體，再到旅游目的地的管理實踐，建構起對旅游目的地管理的認知邏輯鏈條，以幫助讀者逐步建立對旅游目的地管理的感知，并且通過案例來解讀相關概念和方法的實際運用場景。本書在每章開頭用思維導圖呈現出該章知識強化點及各要點間的邏輯關系，便于讀者對本書的全面掌握。此外，每章的學習目標和關鍵詞（中英文對照），也在章節(jié)開頭作了說明，便于使用本書的讀者進行對照學習。AbstractThis book constructs the cognitive logic chain of tourism destination management from the concept system and basic theory to the stakeholders ， and then to the management practice of tourism destination， so as to help readers gradually establish their perception of tourism destination management， and interpret the practical application scenarios of relevant concepts and methods through cases. At the beginning of each chapter， the knowledge strengthening points of this chapter and the logical relationship among the points are listed with a knowledge graph， so that readers can fully master the book. In addition， the learning objectives and technical words （in Chinese and English） of each chapter are also indicated at the beginning of the chapter， which is convenient for readers who use the book to learn by comparison.

作者簡介

　　趙書虹，教授，博士，博士生導師，云南大學工商管理與旅游管理學院副院長，學術委員會副主任委員，學院旅游管理專業(yè)碩士指導委員會主任委員。原現文化和旅游部專家，云南省文化和旅游廳旅游學術委員會委員，云南省農業(yè)廳綠色食品牌推廣顧問，云南省旅游行業(yè)協(xié)會顧問，云南省旅游管理專業(yè)學位專家委員會主任，中國高等院校市場學研究會理事，云南省市場學會副會長，中國旅游研究院昆明分院特聘專家，云南省商務研究院特聘專家，云南省社科專家?guī)鞂＜?，云南省社科聯特聘專家，云南省科科技廳專家?guī)鞂＜遥?社科基金評議專家。高校旅游管理類專業(yè)教學指導委員會秘書長，全國旅游管理專業(yè)學位研究生教育指導委員會委員，旅游管理專業(yè)評估專家。擔任多個地方政府旅游發(fā)展顧問。擔任《旅游論壇》《旅游研究》等雜志審稿專家和《旅游研究》編委。

圖書目錄

目錄
Chapter 1　Introduction ／001
1.1 Conceptual System of Tourism Destination Management ／002
1.1.1 Tourism Destination ／002
1.1.2 Tourism Destination System ／004
1.1.3 Types of Tourism Destination ／006
1.2 Theoretical System of TourismDestination Management ／009
1.2.1 Place Theory ／009
1.2.2 Tourism Destination Competitiveness Theory ／013
1.2.3 Tourism Destination Life Cycle Theory ／018
1.2.4 Criticism and Revision of Life Cycle Theory ／022
1.3 The Significance of Tourism Destination Management ／026
1.3.1 Call from the Social Needs ／026
1.3.2 Call from the Environmental Needs ／026
1.3.3 Call from the Cultural Needs ／027
Chapter 2　The Community Management of Tourism
Destination ／029
2.1 The Community Management Model and Experience of Tourism Destination ／030
2.1.1 Community and Tourism Destination Community ／031
2.1.2 Tourism Destination Community Management Model ／033
2.1.3 Tourism Destination Community Management Experience ／037
2.2 Promotion of Community Participation in Tourism Destination ／041
2.2.1 Introduction ／041
2.2.2 The Present Situation of Community Tourism Development in China ／045
2.2.3 Countermeasures to Promote Effective Community Participation ／047
Chapter 3　The Tourist Management of Tourism Destination ／052
3.1 Motivation and Behavior of Tourists in Tourism Destination ／053
3.1.1 Tourist Motivation ／054
3.1.2 Tourist Behavior ／057
3.2 Overview of Tourist Management in Tourism Destination ／061
3.2.1 Origin and Development of Tourist Management ／062
3.2.2 Current Situation of Tourist Management in Tourism Destination ／063
3.3 Content of Tourist Management ／065
3.3.1 Tourist Carrying Capacity Management ／065
3.3.2 Tourist Experience Management ／072
3.3.3 Tourist Uncivilized Behavior Management ／075
3.3.4 Tourist Satisfaction Management ／076
Chapter 4　Service Management of Tourism Destination ／079
4.1 Management of Tourism Destination Service Enterprise ／081
4.1.1 Definition of Management of Tourism Destination Service Enterprise ／081
4.1.2 Main Content of Management of Tourism Destination Service Enterprise ／081
4.1.3 Corporate Social Responsibility of Tourism Destination Service Enterprise ／083
4.2 Service Quality Management of Tourism Destination ／085
4.2.1 Service Quality ／085
4.2.2 Service Quality Problems Recognition and Correction ／086
4.2.3 Service Quality Measurement ／088
4.2.4 Integrated Quality Management of Tourism Destination ／089
4.3 Safety Management of Tourism Destination Services ／092
4.3.1 Safety of Tourism Destination ／092
4.3.2 Safety Precautions and Responses for Tourism Destination ／094
4.3.3 Tourism Destination Crisis ／097
4.3.4 Tourism Destination Crisis Management ／100
Chapter 5　Tourism Destination Planning and
Development Management ／104
5.1 Tourism Destination Planning and Management ／105
5.1.1 Rural Tourism Destination Planning and Management ／105
5.1.2 Urban Tourism Destination Planning and Management ／109
5.1.3 Scenic Tourism Destination Planning and Management ／111
5.2 Tourism Destination Development Management ／114
5.2.1 Tourism Destination Project Planning ／114
5.2.2 Tourism Destination Product Development ／117
Chapter 6　Tourism Destination Marketing Management ／124
6.1 Tourism Destination Marketing Strategy ／125
6.1.1 Tourism Destination Marketing Overview ／126
6.1.2 Theories of Tourism Destination Marketing ／131
6.1.3 Strategy Design of Tourism Destination Marketing ／134
6.2 Brand Management of Tourism Destination ／150
6.2.1 Concept of Tourism Destination Brand ／150
6.2.2 Marketing of Tourism Destination Brand ／151
6.2.3 Management of Tourism Destination Brand ／157
Chapter 7　Intelligent Management of Tourism Destination ／166
7.1 Informatization Construction of Tourism Destination ／167
7.1.1 Introduction of Tourism Destination Informatization ／167
7.1.2 Informatization Management of Tourism Destination ／170
7.1.3 Tourism Destination Information System ／175
7.2 Intelligent Tourism ／177
7.2.1 Introduction of Intelligent Tourism ／177
7.2.2 Intelligent Tourism Destination ／181
Chapter 8　Sustainable Development of Tourism Destination ／186
8.1 Environment Management of Tourist Destination ／188
8.1.1 Overview ／188
8.1.2 Research Trend of Sustainable Tourism at Home and Abroad ／189
8.1.3 Research Trend of Tourism Environment Management at
Home and Abroad ／191
8.1.4 Sustainable Tourism and Tourism Destination Environment Management ／192
8.1.5 Tourism Destination Environment Management Content ／192
8.1.6 Environment Management Characteristics of Tourism Destination ／195
8.1.7 Basic Functions of Tourism Environment Management ／197
8.1.8 Ways to Achieve Tourism Destination Management ／199
8.2 Tourism Destination Industry Management ／201
8.2.1 Overview ／201
8.2.2 Tourism Destination Industry System ／208
8.2.3 Tourism Destination Industry Layout ／215
8.2.4 Tourism Destination Industry Integration ／223
8.2.5 Principles of Sustainable Development of the Tourism Destination Industry ／226
8.3 Development Trend of Tourism Destination ／233
8.3.1 Development of Tourism Destination in the New Era ／233
8.3.2 Sustainable Development Paths for Tourism Destination ／240