跨境電子商務(wù)專業(yè)英語(yǔ)

定　價(jià)：￥54.80

作　者：	向曉嵐，肖璟，宋璐
出版社：	清華大學(xué)出版社
叢編項(xiàng)：	新時(shí)代跨境電子商務(wù)創(chuàng)新與實(shí)踐系列教材
標(biāo)　簽：	暫缺

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ISBN：	9787302628453	出版時(shí)間：	2023-03-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	206	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書(shū)詳細(xì)介紹跨境電子商務(wù)運(yùn)營(yíng)的操作流程，內(nèi)容緊密?chē)@跨境電子商務(wù)平臺(tái)的操作運(yùn)營(yíng)，系統(tǒng)講解各大跨境電子商務(wù)平臺(tái)的特點(diǎn)，以及使用英語(yǔ)在跨境電子商務(wù)平臺(tái)進(jìn)行賬戶注冊(cè)、后臺(tái)設(shè)置、選品、引流、采購(gòu)和發(fā)貨、訂單處理、客戶服務(wù)、規(guī)避常見(jiàn)風(fēng)險(xiǎn)等知識(shí)，并通過(guò)案例詳細(xì)解讀運(yùn)營(yíng)過(guò)程中的各種實(shí)操流程。本書(shū)旨在幫助讀者快速理解常用的跨境電子商務(wù)平臺(tái)的英語(yǔ)術(shù)語(yǔ)和背景知識(shí)，并熟練掌握跨境電子商務(wù)平臺(tái)的運(yùn)營(yíng)技巧，針對(duì)性強(qiáng)，方法實(shí)用，具有易學(xué)、易懂、易落地執(zhí)行的特點(diǎn)，是跨境電子商務(wù)賣(mài)家不可或缺的英語(yǔ)操作用書(shū)。本書(shū)可作為高等學(xué)校國(guó)際貿(mào)易、商務(wù)英語(yǔ)、電子商務(wù)等相關(guān)專業(yè)的教材，也可作為傳統(tǒng)外貿(mào)企業(yè)職員、個(gè)人創(chuàng)業(yè)者以及從事跨境電子商務(wù)運(yùn)營(yíng)人士的參考讀物。

作者簡(jiǎn)介

暫缺《跨境電子商務(wù)專業(yè)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Overview of Cross-border E-commerce
Part A The Concept and Significance of Cross-border E-commerce
Part B The Classifications of Cross-border E-commerce
Part C The Main Models of Export and Import Cross-border E-commerce
Part D The Status Quo and Development Trend of Cross-border E-commerce
Unit 2 Main Cross-border E-commerce Platforms
Part A Amazon and eBay
Part B Alibaba and AliExpress
Part C Wish
Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms
Unit 3 Opening a Cross-border E-commerce Store
Part A Preparing for Opening a Cross-border E-commerce Store
Part B Registering for a Cross-border E-commerce Store
Part C Launching Products on a Cross-border E-commerce Platform
Unti 4 Marketing on Cross-border E-commerce Platforms
Part A Concepts Related to E-commerce
Part B Store Description and Product Listing Design
Part C Promotion Activities
Supplementary Reading
Unit 5 Market Research of Cross-border E-commerce
Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce
Part B Practical Methods of Market Research for Cross-border E-commerce
Part C Data Analysis for Cross-border E-commerce
Supplementary Reading
Unit 6 Cross-border E-commerce Customer Service(Ⅰ)
Part A An Introduction to Customer Services and Factors Affecting Customer Experience
Part B Rules and Features of Cross-border E-commerce Customer Service
Supplementary Reading
Unit 7 Cross-border E-commerce Customer Service(Ⅱ)
Part A Basic Online Communication Skills of Customer Services
Part B Practices of Customer Service for B2B
Part C Tips and Templates for Customer Service in Some B2C Scenarios
Unit 8 Policies and Terms on Cross-border E-commerce Platform
Text A Various Policies and Common Pitfalls
Text B Intellectual Property
Text C Appeal and Plan of Action
Supplementary Reading
Unit 9 Cross-border E-commerce Online Payment
Text A An introduction to Dominant Online Payment Platforms Worldwide
Text B Online Payment Platforms in China
Supplementary Reading
Unit 10 Cross-border E-commerce Logistics
Text A An introduction to Logistics Services
Text B Functions of Overseas Warehouses and the Way to Establish them
Supplementary Reading
Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations
Text A An introduction to Customs and VAT
Text B Changes in New E-commerce Regulations
Supplementary Reading
Unit 12 ERP and Supply Chain of Cross-border E-commerce
Part A ERP
Part B Supply Chain
參考文獻(xiàn)