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商務(wù)英語文體分類閱讀

商務(wù)英語文體分類閱讀

定 價(jià):¥66.00

作 者: 蘇根英,田建平
出版社: 南開大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

ISBN: 9787310062300 出版時(shí)間: 2021-12-01 包裝: 平裝
開本: 16開 頁數(shù): 200 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  全書共10個(gè)模塊;每個(gè)模塊含三篇文章:第一篇為該體裁的一般介紹,旨在對(duì)該體裁有初步和宏觀的了解,第二及第三篇是體裁范例文章選讀;每個(gè)模塊均補(bǔ)充“商務(wù)語言知識(shí)”或“快速閱讀技巧”;課后練習(xí)包括3種不同形式的術(shù)語練習(xí)、閱讀理解練習(xí),另有商務(wù)案例寫作練習(xí)。寫作練習(xí)部分介紹相關(guān)商業(yè)道德規(guī)范及職場(chǎng)操行例解,是思政內(nèi)容融入專業(yè)教學(xué)的有益嘗試。

作者簡(jiǎn)介

暫缺《商務(wù)英語文體分類閱讀》作者簡(jiǎn)介

圖書目錄

Module One Business Letters: Sales Emails and Follow-up Emails
Part One Get Yourself Prepared: the Basics
Part Two Sample Sales Emails
Part Three Sample Follow-up Emails
Part Four Language Information
Part Five Business Case
Module Two Business Letters: Bidding Letters (Invitation, Proposal, Rejection)
Part One Get Yourself Prepared: the Basics
Part Two Sample Invitation, Letter of Intent & Proposal
Part Three Sample Rejection Letters
Part Four Fast Reading Skill
Part Five Business Case
Module Three Memos
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Memos 1
Part Three Sample Business Memos 2
Part Four Fast Reading Skill
Part Five Business Case
Module Four Executive Summaries
Part One Get Yourself Prepared: the Basics
Part Two Sample Executive Summaries 1
Part Three Sample Executive Summaries 2
Part Four Language Information
Part Five Business Case
Module Five Business Reports
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Reports 1
Part Three Sample Business Reports 2
Part Four Language Information
Part Five Business Case
Module Six Business Proposals
Part One Get Yourself Prepared: the Basics
Part Two A Sample Bid Proposal
Part Three Sample Business Proposals
Part Four Language Information
Part Five Business Case
Module Seven Business Contracts
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Contracts 1
Part Three Sample Business Contracts 2
Part Four Fast Reading Skill
Part Five Business Case
Module Eight Advertisements
Part One Get Yourself Prepared: the Basics
Part Two Sample Advertisements 1
Part Three Sample Advertisements 2
Part Four Language Information
Part Five Business Case
Module Nine Letters to Shareholders
Part One Get Yourself Prepared: the Basics
Part Two Sample Letters to Shareholders 1
Part Three Sample Letters to Shareholders 2
Part Four Language Information
Part Five Business Case
Module Ten Business News
Part One Get Yourself Prepared: the Basics
Part Two Sample Business News 1
Part Three Sample Business News 2
Part Four Fast Reading Skills
Part Five Business Case

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