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商務(wù)英語泛讀(第二冊)

商務(wù)英語泛讀(第二冊)

定 價:¥18.00

作 者: 葉興,柳愛平
出版社: 北京工業(yè)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語 外語 行業(yè)英語

ISBN: 9787563940370 出版時間: 2014-10-01 包裝:
開本: 頁數(shù): 字?jǐn)?shù):  

內(nèi)容簡介

  《商務(wù)英語泛讀》系列教材以《國家中長期教育改革與發(fā)展規(guī)劃綱要》為指?,登亭校培姜孟素質(zhì)、應(yīng)用性人才為目標(biāo),結(jié)合高校教學(xué)和商務(wù)活動實(shí)際情況,精選語料,科學(xué)編排本教材為第二冊其設(shè)計十個單元,主題涵蓋商務(wù)在中國、電子商務(wù)、連鎖經(jīng)營、現(xiàn)代物流、現(xiàn)代服務(wù)業(yè)、國際貿(mào)易、區(qū)域經(jīng)濟(jì)和經(jīng)濟(jì)全球化、商業(yè)和政府、商業(yè)和環(huán)境保護(hù)以及商業(yè)和法律事務(wù)等。本教材適合高校商務(wù)英語專業(yè)或其他相關(guān)專業(yè)學(xué)生及國際商務(wù)從業(yè)人員學(xué)習(xí)、參考。

作者簡介

暫缺《商務(wù)英語泛讀(第二冊)》作者簡介

圖書目錄

Unit One Business in China Part One Lead-in and Warming-up Part Two Texts  Text A: China's Business Culture--Golden Hints for Doing Business in China  Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts  Text A: Online Shopping Is Growing Rapidly in China  Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business


Unit One Business in China Part One Lead-in and Warming-up Part Two Texts  Text A: China's Business Culture--Golden Hints for Doing Business in China  Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts  Text A: Online Shopping Is Growing Rapidly in China  Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business Part One Lead-in and Warming-up Part Two Texts  Text A: Chain Operation  Text B: KFC in China Part Three Business Simulation Part Four Fun TimeUnit Four Modern Logistics Part One Lead-in and Warming-up Part Two Texts  Text A: New Trends in Modern Logistics  Text B: What Is Logistics Management Part Three Business Simulation Part Four Fun TimeUnit Five Modern Service Industry Part One Lead-in and Warming-up Part Two Texts  Text A: Service Industry  Text B: How to Be Successful in the Service Industry Part Three Business Simulation Part Four Fun TimeUnit Six International Trade Part One Lead-in and Warming-up Part Two Texts  Text A: Current China Trade  Text B: International Trade Negotiation Tips Part Three Business Simulation Part Four Fun TimeUnit Seven Regional Economies and Economic  Globalization Part One Lead-in and Warming-up Part Two Texts  Text A: Regional Economies and Economic Globalization  Text B: International Trade Principles Part Three Business Simulation Part Four Fun TimeUnit Eight Business and Government Part One Lead-in and Warming-up Part Two Texts  Text A: The Role of Government  Text B: Fed's Dudley Calls for Government Action to Revive Housing Part Three Business Simulation Part Four Fun TimeUnit Nine Business and Environmental Protection Part One Lead-in and Warming-up Part Two Texts  Text A: Business and Environment  Text B: The Role of a Business in Society Part Three Business Simulation Part Four Fun TimeUnit Ten Business and Legal Affair Part One Lead-in and Warming-up Part Two Texts  Text A: Some Articles of Business Law  Text B : Some Articles of Association for Limited Liability Company Part Three Business Simulation Part Four Fun Time參考答案參考文獻(xiàn)

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