Foreword Preface Chapter 1 Users Create Value Flickr and Collective User Value Six Ways Flickr Created User Value Through Interaction Why Sharing Can Be Profitable Flickr's Cost Drivers Calculating Company-Value Looking Back: Netflix's Different Challenges Lessons Learned Questions to Ask Chapter 2 Networks Multiply Effects Web-Enabled Online Network Effects N-Sided Markets Google's Combination of Network Effects The Ups and Downs of Positive Feedback Lessons Learned Questions to Ask Chapter 3 People Build Connections Social Roles: Online and Offline How Online Changes Social Networking How Many Customers and How Quickly? LinkedIn: The Rolodex Moves Online Facebook: Introduce Yourself Online Lessons Learned Questions to Ask Chapter 4 Companies Capitalize Competences External and Internal Forces Developing Dynamic Capabilities: Before the Web From Online Syndication to Competence Syndication Lessons Learned Questions to Ask Chapter 5 New Recombines with Old Styles of Innovation Integrating Ecosystems: Apple's iPod Working with the Carriers: Jajah More Recombinant Innovation: The iPhone Lessons Learned Questions to Ask Chapter 6 Businesses Incorporate Strategies Five Steps to Web 2.0 Building Web 2.0 Business Plans Look Around While Moving Forward End Notes Bibliography Index