本書面向B－C電子商務(wù)，介紹如何運用Microsoft Site Server 3.0 Commerce Edition，建立電子商務(wù)解決方案，實現(xiàn)產(chǎn)品和服務(wù)的網(wǎng)上銷售。全書內(nèi)容包括：B－C電子商務(wù)的規(guī)劃，使用Site Foundation和Site Builder Wizards創(chuàng)建新站點，使用Activex Data Objects自定義在線產(chǎn)品目錄，購物卡的實施與管理，定單處理過程中的安全問題，貨款與交易的處理，捕獲客戶信息以及跟蹤定單，等等。本書寫作水平較高，兼具實用性和前瞻性，并且配有光盤，可以邊學(xué)邊練，適合從事電子商務(wù)理論研究和實踐活動的人士閱讀。
作者簡介
暫缺《BtoC電子商務(wù)開發(fā)》作者簡介
圖書目錄
Chapter 1: Understanding Electronic Commerce Overview of E-Commerce Tour of a Sample Site Practice:Visiting the Sample Site Introduction to Commerce Server Review Questions Chapter 2: Building a Site Creating a Site Foundation Practice:Using the Site Foundation Wizard Creating a Site Practice:Creating and Testing a Site Working with the Server Administration Pages Lab 2:Creating a New Commerce Server Site Review Questions Chapter 3: Enhancing the Product Catalog Introducing commerce Server Objects Modifying Wizard-Generated Catalog Pages Adding Product Search Capability Practice:Implementing Search by Various parameters Implementing Cross-Sell Lab 3:Customizing Product Catalog Pages Review Questions Chapter 4: Managing a Shopping Cart Managing a Shopping Session Adding Items to a Shopping Cart Displaying,Updating,and Removing Items Implementing Price Promotions Practice:Implementing Price Promotions Implementing Upsell Lab 4:Implementing Upsell Review Questions Chapter 5: Processing Orders Understanding Order Processing Running the Order Processing Pipeline(OPP) Understanding the Plan Pipeline Review Questions Chapter 6: Checking Out Capturing Shopper Information Practice:Customizing the Shipping Page Computing Order Value Adding a Scriptor Component Lab 6:Adding a Scriptor Component Review Questions Chapter 7: Completing the Purchase Process Understanding Purchase Executing the Purchase OPP Tracking an Order Securing Business Transactions Lab 7:Tracking Order Status Review Questions Chapter 8: Tracking Shopper Information Using Cookies to Track Shoppers Practice:Using Cookies to Track Shoppers Using Registration Table to Track Shoppers Lab 8:Tracking Shoppers Using Registration Table Review Questions Chapter 9: Introducing Business-to-Business Commerce Business-to-Business Commerce Business Partner Functionality Lab 9:Implementing Business Partner Functionality Review Questions Appendix A: Lab and Practice Solution Files Appendix B: Setup Guide Appendix C: Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit Glossary Index
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